Consumer Database

Reaching Your Target Audience

To locate quality respondents who represent your specific demographic, look no further than Food Perspectives. From Hispanic to organic and kids to adults, our extensive database will reach your target audience.

A Large Consumer Database

With more than 115,000 registered adults and children as part of our ever-growing respondent database, FPI can recruit according to your demographic requirements. Our database represents consumers from dozens of different criteria, including different backgrounds, ethnicities, ages, shopping, personal preferences and socio-economic levels. Strict past participation rules ensure testers are not professionals, and that they are naive to the research process. Sourcing quality respondents is the key to obtaining quality consumer insights.

Respondent Recruitment from a Professional Source

FPI utilizes both web-based and human-driven surveying techniques for respondent recruitment.
  • Web-based respondent recruiting: using web-based surveys helps to greatly increase recruiting efficiencies while simultaneously reducing recruiting costs.  Web-based surveys can be used for research recruitment of adults of all ages and covers a wide demographic.
  • Human-driven respondent recruiting: some consumer research studies require respondents to be proficient in a specific language or have superior communication skills. These studies demand trained articulation recruiters to evaluate potential respondents for creativity, self-awareness and communication skills. FPI employs highly skilled articulation recruiters who are specially trained for this type of qualitative research recruiting.
Contact one of our experienced professionals today about getting started on your consumer research study.
 
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