Services

Customized Consumer Product Research & Testing

At Food Perspectives, Inc. (FPI) we approach consumer product research and consumer product testing a little differently. We believe in providing customized research testing across all stages of the product life cycle to answer critical business questions such as:
  • How well does my product deliver on concept expectations?
  • How do specific product variables affect how my consumer feels about the product?
  • Are there unexpected roadblocks for the consumer when preparing my product?
  • How does my product compare to the competition?

Your FPI team collaborates with you to design and execute a consumer research test that can answer your essential questions, reveal new insights and address your business challenges. 

At FPI we work with a full spectrum of CPG products including, but not limited to: 

  • Fresh & frozen food products
  • Shelf-stable food
  • Beverages
  • Personal care products
  • Home care items 
  • And more...

Our research includes quantitative, qualitative, and a blend of both methods for superior results.

Quantitative Research

  • Exploratory, optimization, confirmation research methods
  • Central location and home use testing
  • Experimental design research
  • Identification of key attributes by product or category
  • Competitive testing
  • Product-concept fit research
  • Local and National Online Surveys

Qualitative Research

  • Focus groups and ideation sessions
  • One-on-ones, dyads, and triads
  • Consumer collaboration and co-creation panels or groups
  • Sequential product build research
  • Exit interviews, peel-offs, debriefs
  • Immersive and observational techniques
  • Product preparation, packaging interaction and handling research

Blended Research

  • Combining multiple product activities and marrying qualitative learning with quantitative data

Testing conducted at FPI answers common questions when you are:

  • In need of a comprehensive research plan or philosophy
  • In the initial stages of a product idea
  • Looking to optimize a current product
  • In need of confirmation of where your product is performing
  • Building internal product evaluation methods and quality control guidelines
  • Looking for guidance on where and how to begin

Connect with a member of our team and learn more.
 
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