Vicci Giese
Client Service Director
Favorite saying… “Every day is an opportunity. What will I do differently as a result of this day?"

Vicci joined FPI in 2012 as Project Director.  She manages the entire consumer product testing process from client consultation, study design, management of fieldwork execution, report writing and presentation of final results. Her deep knowledge of research design methodologies and best practices ensures that creative solutions and insights are generated to solve the questions at hand.  Her work on recent projects has guided the launch of several new products.

Prior to joining FPI, Vicci worked at General Mills for 17 years in the Consumer Insights division.  There she spent time honing her research design, analysis and presentation skills on research conducted for the International, Cereal Partners Worldwide and Big G cereal divisions.

Vicci received her Bachelor of Individualized Studies in marketing and Spanish, as well as a minor in psychology from the University of Minnesota.  She is passionate about learning foreign languages and is fluent in Spanish and German. 

Well known for her adventurous spirit, she loves to travel and has taken recent trips to Europe, Latin America and Florida.


Email:  vgiese@foodperspectives.com
Phone:  763-354-7859
LinkedIn:  http://www.linkedin.com/in/viccigiese/